Integrating a robust content management system (CMS) was essential for the brand’s dynamic storytelling approach. This included custom post types for blog entries, collections, designer notes, and historical context sections that could be easily updated by Fruché’s team. Additionally, I incorporated WooCommerce for the e-commerce functionality, ensuring secure payment gateways, streamlined checkout processes, and efficient inventory management. The site was optimized for mobile responsiveness, reflecting the growing trend of mobile shopping, and included multilingual support to cater to an international audience. Scalability was also a key consideration, so the site was built with a modular architecture, allowing for easy addition of new features and collections as the brand evolves.