We needed to implement a multi-faceted solution to address the issues plaguing the website site. The first step was migrating to a larger hosting server to handle increased traffic and ensure faster load times. We then optimized over 20,000 website images & converted them to web-friendly formats like WebP. This not only conserved valuable storage space but also drastically improved site performance. By reducing image sizes and leveraging modern web development & image compression techniques, we enhanced the overall user shopping experience and also the checkout process. These improvements are designed to create a smoother, faster, and more efficient shopping experience, ultimately driving higher conversion rates and boosting online sales.